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How to turn beta clients into ‘evangelist investors’

When Daniel Cane was pitching his specialty-specific electronic medical records company, Modernizing Medicine, to investors, he had no trouble getting in front of venture capitalists. But separating them from their money was another story. So Cane asked his beta customers to do due diligence calls with investors. They agreed.

Source: eMed
By: Christina Hernandez Sherwood on in News