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Modernizing Medicine and Eyemaginations Partner to Enhance Ophthalmology EMR Offering

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Innovative Health IT Organizations Join Forces to Enhance EMA Ophthalmology EMR with ECHO Visual Presentations

Boca Raton, FL – November 15, 2013 – Modernizing Medicine, Inc., the creator of the Electronic Medical Assistant® (EMA™), a cloud-based, specialty-specific electronic medical record (EMR) system, announced today it has partnered with Eyemaginations, Inc. a healthcare media company helping to advance the doctor-patient dialogue with intuitive, interactive software for patient education and practice development.

“By enhancing EMA Ophthalmology™ with Eyemaginations’ ECHO system we’re reiterating our focus on the physician-patient relationship by making visits more informative for patients and efficient for physicians,” said Daniel Cane, President and CEO of Modernizing Medicine. “The 3D-animated videos in ECHO created by Eyemaginations’ medical artists are a perfect complement to EMA Ophthalmology’s workflow functionality and built-in domain knowledge. The combination allows physicians to explain diagnoses and treatments to patients in a clear and effective manner, while helping to optimize office visits and practice efficiency.”

“Since 1999, we have been the industry leader in visual patient education, so we are thrilled to partner with a leading EMR system company that also believes in the power of visuals,” said Smitha Gopal, CEO of Eyemaginations. “We feel that the combination of EMA and ECHO will be the best, most convenient way for doctors and patients to interact.”

Benefits of this partnership to users include:
• ECHO will plug directly into EMA Ophthalmology, using the diagnosis code (ICD-9 or CPT) from the patient encounter to automatically queue up relevant content for that patient.
• ECHO features short, informative visual presentations that are perfect for chair-side explanation. Doctors can draw on the screen to highlight important elements of the anatomy and to reinforce their message.

EMA Ophthalmology can be accessed through a native iPad application or any computer with Internet capabilities and is pre-coded with medical knowledge. Built with deep knowledge of ophthalmology by ophthalmologists and an adaptive learning engine that remembers individual physician preferences, EMA Ophthalmology enables physicians to complete documentation in real time.

Eyemaginations is a healthcare media company focused on solutions that support professionals, patients and corporations in communicating and understanding complex topics. The video content that Eyemaginations produces is designed for the patient and the company’s in-depth experience with animation, design and software has enabled Eyemaginations to create integrated systems that provide clear and concise education solutions. For more information about Eyemaginations please visit www.eyemaginations.com.

Attendees at the American Academy of Ophthalmology (AAO) being held in New Orleans from November 16-19 may visit either Modernizing Medicine booth #4947 or Eyemaginations booth #217 to learn more about the benefits to both physicians and patients, as well as see EMA Ophthalmology and ECHO firsthand.

About Modernizing Medicine
Modernizing Medicine® is transforming how healthcare information is created, consumed and utilized in order to increase efficiency and improve outcomes. Our product, Electronic Medical Assistant® (EMA™), is a cloud-based, specialty-specific electronic medical record (EMR) system with a massive library of built-in medical content, designed to save physicians time. Available as a native iPad application or from any web-enabled Mac or PC, EMA adapts to each provider’s unique style of practice and is designed to interface with hundreds of different practice management systems. Today, Modernizing Medicine provides specialty-specific offerings for the dermatology, ophthalmology, orthopedics, otolaryngology and plastic and cosmetic surgery markets, and to more than 1,300 physician practices across the country.  In 2013 Modernizing Medicine was listed on Forbes’ annual ranking of America’s Most Promising Companies.

About Eyemaginations
Eyemaginations, Inc. is a healthcare media company focused on solutions that support professionals, patients and corporations in communicating and understanding complex topics. The company’s in-depth experience with animation, design and software has enabled Eyemaginations to create integrated systems that provide clear and concise education solutions. Eyemaginations has a comprehensive solution for eyecare, ENT, audiology, and facial aesthetics. For more information, visit Eyemaginations online at www.eyemaginations.com.

For more information, contact:
Tara Auclair Ryan
561-880-2998 x321
Tara.ryan@modmed.com

Anne Lines
978-518-4512
anne@matternow.com

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