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Modernizing Medicine Launches EMA Dermatology with VisualDx at the American Academy of Dermatology’s 2012 Summer Academy Meeting

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Boca Raton, FL – Aug 16, 2012 – Modernizing Medicine, the creator of the Electronic Medical Assistant™; (EMA), a cloud-based specialty-specific EMR application, announced today the availability of EMA Dermatology™; with Logical Images’ VisualDx, a comprehensive digital medical image library, proving the company’s dedication to bringing dermatologists the most powerful EMR on the market.

Modernizing Medicine’s user-friendly EMA features algorithms that help to improve medical decision making and information tracking, simplify billing and speed up medical documentation, saving physicians and their staff valuable time. In two years, Modernizing Medicine has captured over 10% of the dermatology market and is currently used by over 550 specialty-specific healthcare practices across the country.

Logical Images’ VisualDx is a massively hyperlinked visual thesaurus of over 1,200 dermatology conditions represented by over 25,000 high-resolution medical images. VisualDx captures disease variation by age, body location, skin type, immune status, disease stage, disease severity, lesion type and more, showing how each might look at different stages and in people of different ages and ethnicities. VisualDx is especially helpful in identifying uncommon conditions.

The addition of VisualDx to Modernizing Medicine’s powerful EMA Dermatology product, will assist dermatologists further at point of diagnosis and promote patient engagement by sharing real medical images patients can relate to. Modernizing Medicine intends to make VisualDx available to all new and existing EMA Dermatology clients.

“I commend Modernizing Medicine for the EMA-VisualDx implementation. Now, in seconds dermatologists can access the best medical images in the world which will help in educating patient’s right in the exam room,” said Art Papier, CEO of Logical Images, “VisualDx on the iPad is a great example of a novel technology that helps to create a bond between physician and patient. Patients have a hard time understanding our spoken medical language, but they easily understand pictures. Images are everything in dermatology, and EMA is now delivering the best medical image collection through VisualDx in seconds. It speeds practice and helps patients. That is what busy physicians want.”

“We’re confident that the addition of Local Images’ VisualDx to EMA Dermatology will help dermatologists make more accurate and complete diagnosis and treatment plans for their patients and will save them and their staff even more time than EMA already does,” says Modernizing Medicine co-founder and dermatologist Michael Sherling. “The addition demonstrates our dedication to the dermatology market and the development of the most valuable technology for specialty-specific practices.”

EMA Dermatology demos complete with the new VisualDx feature will be available at the Modernizing Medicine booth, #809, during the Summer AAD meeting in Boston this week. Modernizing Medicine will also host a cocktail reception for its customers and press on August 17th, at Top of the Hub, which will feature a presentation by coding, documentation and reimbursement expert, Inga Ellzey. If you’d like to attend, please reach out to Chelsea Boudreaux, at chelsea.boudreaux@atomicpr.com.

About Modernizing Medicine Modernizing Medicine is delivering the next generation of electronic medical records (EMR) technology for the healthcare industry. Our product, Electronic Medical Assistant&; (EMA), is a cloud-based specialty-specific EMR with a tremendous amount of medical content already built-in that saves physicians time. Available as a native iPad application or from any web-enabled Mac or PC, EMA adapts to each provider’s unique style of practice and is designed to interface with over 400 different practice management systems. Today, Modernizing Medicine provides specialty-specific offerings for the dermatology, ophthalmology, and optometry markets, and to more than 550 practices across the country.

About Logical Images Based in Rochester, NY, Logical Images develops visual health care tools to elevate diagnostic accuracy, enhance medical education, and heighten patient knowledge. Selected by Modern Healthcare Magazine as one of the “Best Places to Work in Healthcare” in 2009, Logical Images is a company of digital imaging experts, leaders in computer-based design and knowledge management, skilled image archivists, and practicing physicians. The company’s products include VisualDx®, a visual clinical decision support system for diagnostic accuracy, and Skinsight, an online consumer skin health and wellness resource. Logical Images has developed the most comprehensive digital medical image library including 60,000 images representing all ages and skin types. This extensive collection is the foundation for both the VisualDx professional tool and the Skinsight consumer tool – designed to speed disease recognition for faster, more accurate decision making and patient understanding.

For more information, contact:

Betty Yuen-Torres
561-880-2998 x232
betty.yuen-torres@modernizingmedicine.com
Chelsea Boudreaux
408-828-4660
chelsea.boudreaux@atomicpr.com