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Modernizing Medicine Previews Latest EMR at the American Academy of Orthopaedic Surgeons

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Football Hall of Famer Dan Marino Joins Modernizing Medicine Team Onsite to Discuss Significance of Specialty-Specific Electronic Medical Records for Orthopedics

American Academy of Orthopaedic Surgeons, Chicago, IL – March 20, 2013 – Modernizing Medicine, the creator of the Electronic Medical Assistant® (EMA™), a cloud-based, specialty-specific electronic medical records (EMR) system, announced today that it will provide an early look at EMA Orthopedics™, a new EMR system for orthopedic surgeons, at the American Academy of Orthopaedic Surgeons [AAOS] annual meeting in Chicago this week. This is the sixth specialty-specific EMR system launched by Modernizing Medicine, joining EMA Dermatology™, EMA Ophthalmology™, EMA Optometry™, EMA Plastic Surgery™ and EMA Cosmetics™.

“Orthopedics is one of the more complicated specialties. Surgeons often see injuries they haven’t seen before, many which require an immediate fix,” said Dr. Michael Sherling, co-founder and Chief Medical Officer of Modernizing Medicine, “We built EMA Orthopedics with that in mind, allowing users to access it via the Internet virtually anytime, anywhere, and providing them with our built-in EMA Interactive Anatomical Atlas™ which they can easily reference during any encounter.”

The EMA Interactive Anatomical Atlas is a zoomable 3D layered way to manipulate body images.  Using an iPad, orthopedic surgeons can touch over 36,000 zones that are anatomically named and pre-coded for billing for that specific body location and diagnosis. Surgeons have the real time ability to switch among anatomical layers to reveal muscles, joints and tendons while maintaining the exact angle of rotation and amount of zoom.  Further, surgeons can use the EMA Interactive Anatomical Atlas to visually explain a diagnosis and treatment to a patient in real time.

EMA Orthopedics is a cloud-based, touch-based mobile EMR system, built by orthopedic surgeons for orthopedic surgeons, and can be accessed via the Internet virtually anywhere at anytime and aims to help save time and money. Since no two orthopedic surgeons practice the same way, Modernizing Medicine built EMA Orthopedics with an adaptive learning engine, which observes and adjusts to each surgeon’s unique practice style in real time. EMA Orthopedics has more than 2,000 diagnoses, treatment plans and billing codes, which a user can select with just a few touches.  EMA remembers the way a surgeon likes to practice, pulling up the surgeon’s most frequently used diagnoses and treatment plans first.

Dan Marino*, former professional Quarterback and Hall of Famer, is the company’s new spokesperson for EMA Orthopedics and will be at booth #5219 at AAOS to greet attendees and discuss the benefits of using EMA Orthopedics.

“You don’t play 17 years in the NFL without having your share of injuries.  Looking back, I wish that my physicians would have had access to an EMR, especially one like EMA, to review my injuries and how they planned to fix them,” said Dan Marino. “EMA not only helps a physician quickly and accurately document a patient encounter, but it truly promotes patient/surgeon interactions that can make a patient feel much more at ease. I am thrilled to join the Modernizing Medicine team not only as their spokesperson for EMA Orthopedics but also as an investor, and watch their progress as they improve the quality of care for this complicated specialty.”

AAOS attendees can stop by the Modernizing Medicine booth #5219 to speak with Modernizing Medicine co-founders, Daniel Cane and Dr. Michael Sherling, to meet Dan Marino, and to experience EMA Orthopedics first-hand.

About Modernizing Medicine
Modernizing Medicine is delivering the next generation of electronic medical records (EMR) technology for the healthcare industry. Our product, Electronic Medical Assistant® (EMA™), is a cloud-based specialty-specific EMR system with a massive library of built-in medical content, designed to save physicians time. Available as a native iPad application or from any web-enabled Mac or PC, EMA adapts to each provider’s unique style of practice and is designed to interface with hundreds of different practice management systems. Today, Modernizing Medicine provides specialty-specific offerings for the dermatology, ophthalmology, optometry, orthopedics, plastic surgery and cosmetic markets, and to more than 800 physician practices across the country.  In 2013 Modernizing Medicine was listed at No. 47 on FORBES annual ranking of America’s Most Promising Companies.

For more information, contact:

Betty Yuen-Torres
561-880-2998 x232
betty.yuen-torres@modmed.com

Chelsea Boudreaux
408-828-4660
chelsea.boudreaux@atomicpr.com

* Dan Marino has a financial interest in Modernizing Medicine.