It’s the new year, and you are mapping your business goals, marketing plan, and budget for 2014. You have looked at your web marketing, your advertising campaigns, and your office overhead and are making strides to advance your practice and capture as much business opportunity as possible. Your software systems factor into your budget and marketing processes, but you may not appreciate how your software and related information technology can contribute to practice revenues. If insurance billing represents a component of your practice, some important areas to consider in 2014 are Meaningful Use (MU) payments and ICD-10. Electronic health record (EHR) systems can help your bottom line in both of these areas.
By: Tim A. Sayed, MD, MBA