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Billing In-House vs. Outsourcing? Using Microeconomics to Demystify Your Choices

Published Date
John V. Guiliana, DPM, MS, Medical Director of Podiatry, ModMed, Kasey Gantz, Administrator & Chief Operations Officer, Alliance Vision Institute & Precision Ambulatory Surgery Center, Jaime Hernandez, MBA, BS, ACMPE, FACHE, CPA/CMA (Candidate), Controller, Pacific Dermatology Institute, Jody Newhouse, CPC, Revenue Cycle Manager, Coastal Vision

PRESENTERS

John V. Guiliana, DPM, MS
Medical Director of Podiatry, ModMed

Kasey Gantz
Administrator & Chief Operations Officer, Alliance Vision Institute & Precision Ambulatory Surgery Center

Jaime Hernandez, MBA, BS, ACMPE, FACHE, CPA/CMA (Candidate)
Controller, Pacific Dermatology Institute

Jody Newhouse, CPC
Revenue Cycle Manager, Coastal Vision

This webinar was recorded on August 12, 2025

Running a busy medical practice leaves little time for managing every detail of the revenue cycle — from handling patient billing questions to submitting claims to following up on denials. For many in-house billing teams, keeping up can be a challenge.

If you’re considering outsourcing your billing services but want to make an informed decision, this webinar is for you.

Watch Dr. John Guiliana break down the microeconomics behind the question and weigh the pros and cons of both billing options with a panel of healthcare practice leaders who faced the same decision. Hear firsthand about their challenges and how outsourcing helped them streamline operations, reduce administrative burdens and stay focused on patient care.

You will learn to:

  • Weigh the pros and cons of keeping billing in-house vs. outsourcing
  • Evaluate your revenue against the “indifference point” of outsourcing
  • Make sense of the “possibility frontier curve”
  • Apply lessons from peers who have approached the decision to outsource revenue cycle management