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Growing and Expanding Your Practice: Lessons Learned from the Trenches

John V. Guiliana, DPM, MS, Medical Director of Podiatry, ModMed, Mike Crosby, MBA, CPA, President, Provider Resources, Jeff Gewirtz, DPM, panelist, Medical Director, Curalta Health, Elson Lai, MD, panelist, Board Certified Eye Physician and Surgeon, Rosemead Eye Center, Sean Paul, MD, panelist, Oculofacial Plastic Surgeon, Austin Face & Body


John V. Guiliana, DPM, MS
Medical Director of Podiatry, ModMed

Mike Crosby, MBA, CPA
President, Provider Resources

Jeff Gewirtz, DPM, panelist
Medical Director, Curalta Health

Elson Lai, MD, panelist
Board Certified Eye Physician and Surgeon, Rosemead Eye Center

Sean Paul, MD, panelist
Oculofacial Plastic Surgeon, Austin Face & Body

This webinar originally aired July 26, 2023.

Watch this engaging discussion around the art of scaling your practice. This webinar features a panel of physicians who have successfully transformed their businesses and are excited to share their insights and lessons learned. Leading the conversation are Dr. John Guiliana, a nationally recognized speaker and author, and Mike Crosby, a seasoned practice management consultant who has provided leadership in closing more than 150 transactions and more than 40 start-ups.


Jeff Gewirtz, DPM, who has 19 years of experience and his practice currently has 40 doctors and 18 locations. His practice has nearly tripled in size since opening.

Elson Lai, MD, who is going into year 9 having grown his patient base from zero to over 12,000. His single location sees 50+ patients per day.

Sean Paul, MD, who has over eight years of experience. His practice opened with one physician and three locations. It now has four physicians and nine locations.

Learn from your peers and gain practical knowledge for scaling your business.


  • Develop a plan to scale your practice
  • Lead your practice through change
  • Use a SWOT analysis to guide your strategy
  • Measure your success at every step